Your online reputation stems from how people perceive you based on online references about your character, business, personal activities, social media posts, etc. Negative comments about you or your business published online can be damaging, so the first step in managing your online reputation is monitoring what is posted about you. Here are some free tools to start your investigation:
Google Me on the Web — Google’s Me on the Web sends you email alerts when something is posted about you on the Internet. Once you create a Google account, sign into your dashboard and follow the instructions on the “Me on the Web” section. You will receive alerts based on your profile. You can also create alerts for other search terms by creating a Google Alert, also available on your dashboard.
Reputation.com — Reputation.com is an online reputation management company that offers free monitoring services. After creating an account, Reputation.com searches for mentions of you by using your profile. The service pulls its information from a number of different sources to reflect what other people see when they search your name.
Social Mention — Social Mention uses more than 100 social media sources to help you find mentions of your name, company, or any keywords you choose. You can then save your search as an alert, which can be automatically delivered to your email inbox.
TweetBeep — TweetBeep tracks Twitter conversations in hourly updates about you, your brand or your company. You can save searches as alerts. An upgraded, paid account lets you receive more alerts in a quicker timeframe.
For more information about managing your online reputation, visit Outspoken Media’s Online Reputation Management Guide.